Sofia Bertills has extensive experience from CEO and board roles in e-commerce, B2C and digital media. Sofia’s past achievements include successfully leading an e-commerce group to generate sales of over 100 million USD.

Position: COO (since 2023)

Born: 1976

Education: M.Sc. in Business, Uppsala University and EMBA, Stockholm School of Economics

Former positions, selection: CEO of AB Skruvat Reservdelar, Bythjul Norden AB, Rapunzel of Sweden AB and Bokus AB 

Board positions: Personlig Almanacka Nordic AB

Shareholding: 11 612 619