SQRTN Company

Founded in 2013, SQRTN Company is a Swedish lifestyle brand from the northern parts of Sweden (“Norrland”). Inspired by its forests, lakes, and snow-capped mountains, SQRTN designs high-quality streetwear made from organic cotton and recycled polyester.


Folkhemmet is a leading Swedish home furnishing e-tailer that sells Scandinavian design furniture in the mid- to premium segment. The product offering consists of its own brand “Folkhemmet” as well as selected external brands.

Browgame Cosmetics

Browgame Cosmetics is a niche beauty brand specialized in eyebrows, striving to empower women with access to premium and sustainable products that accentuate natural beauty, regardless of skin tone or eyebrow type.


MandySkin is a beauty brand that challenges the conventional beauty industry by mixing technology and traditional beauty products, also known as Beauty Tech. The product line includes electrical beauty tools and consumable skincare products.

C3 Scandinavian Lifestyle

C3 Scandinavian Lifestyle is a Swedish brand offering household products designed for the Scandinavian home. Alongside being a Swedish market leader in coffee makers, C3 also offers blenders and other electronic home appliances.



RE/WAY operates an online consignment platform for men’s and women’s luxury products, extending the lifecycle of authenticated clothing, bags, shoes and accessories from designer brands such as Balenciaga, Chanel and Hérmes.


iPhonebutiken is an e-tailer of iPhone accessories and smart home products. Since its inception in 2008, iPhonebutiken has supplied over 600,000 satisfied customers across the Nordics with fast deliveries of high-quality products from well-known manufacturers.

Digital Services


Awelin is a specialist in performance marketing, focusing on expansive e-commerce and digital growth through optimized digital marketing. Following its strong performance, Awelin has been trusted by numerous high-profile brands over the years, such as Adoore, John Henric and ICHI.


Heep is a digital marketing expert that provides its clients with comprehensive solutions for profitable digital growth. By combining creativity and data, Heep helps companies to develop winning digital strategies, optimize customer experiences and streamline digital marketing efforts.


Lybe is an e-commerce agency, providing scalable e-commerce solutions based on leading platforms and complementary software services. Throughout the years, Lybe has helped numerous high-profile clients, including Swedol, Skultuna and Stronger, to build robust e-commerce solutions.


Spherio operates resale marketplaces (“Yaytrade”) and develops a leading SaaS platform and logistic solution (“Spherio Solutions”) for brands companies, enabling them to effectively manage their sales of overstock, samples, returns, and secondhand.